Positive results for Pathology Lab

A Birmingham-based pathology lab has contracted website development firm Peter Bourne Communications to deliver a complete overhaul to its online presence.

First a new public website was delivered that showcased the services and tests that the laboratory offer to their clients. This new website was a big hit with clients – and won new clients for the lab almost immediately.

But work didn’t stop there. Shortly after the website launched a brand new online results portal was added to the site. Allowing clients to log in securely and review the results of the samples they sent in.

Security was obviously a paramount concern during this development – and at every stage best coding practices and information management techniques were adhered to. Not only is all communication between browser and server encrypted with an SSL certificate – we’ve also delivered an Extended Validation certificate – which helps to reassure browsers that the page really is being delivered by the company you see on screen. You can see the extra information in the browser address bar:

Beyond this encryption of communication – we’re also encrypting all client and result data within the database. Finally – results are removed from the online system after a pre-determined amount of time.

The results upload process is very straightforward – and takes a feed from the laboratory’s own lab systems.

Other benefits to the lab’s clients include:

• Easy searching of results by patient name and other information
• Viewing of test profiles (groups of tests)
• Detailed information on tests, turn around times, sample types
• Downloading personalized sample request forms (including personalized PDFs)
• Ordering new test kits

Jenny Black of Midland Pathology Services said, “Our clients have given nothing but positive feedback on how easy it is to retrieve patient results and look up tests. It is very user friendly. The admin features are the best I've ever seen.”

If you want to know how Peter Bourne Communications can help your business online – get in touch!

18 Nov 2016

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